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Business Strategy

Our strategic objective is to create sustainable value for our shareholders, customers and other stakeholders by building the leading speciality bakery group in the UK. We produce a broad range of high-quality bread, cake and bakery snacking products targeted at growing channels and market niches. These deliver growth and differentiation for our major customers and fulfil the needs of end consumers.

Our strategy to achieve our vision is as follows:

  • Invest in our people and our manufacturing sites to form a strong foundation for our strategy
  • Create innovative, high-quality bakery products that anticipate key market trends
  • Ensure customer and consumer needs are at the heart of our decision making
  • Develop a strong licensed brand portfolio to complement our core retailer brand relationships
  • Aim to succeed in both the retail grocery and out-of-home channels
  • Grow through a combination of organic growth and targeted acquisitions.
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Our Responsibilities

As a leading bakery manufacturing group, we take our responsibilities very seriously.

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