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Tempus, The Times

There has been very little icing on the cake for Finsbury Food Group in recent years. The maker of celebration cakes and speciality bread has had to contend with rising butter prices and weak consumer confidence, forcing it to rework the recipe for its business.

Cost cutting has been the primary method, with the company driving efficiencies by investing more in automation, scaling back its workforce, experimenting with cheaper ingredients and cutting out its loss-making Grain D’Or croissant and pastry factory. An extra dose of price rises has also gone into the mix.

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