The total UK retail ambient cake market, including pre-packed cakes and in-store bakery, is valued at over £950 million (source: IRI, 52 w/e 8thDecember 2018) and the UK Foodservice cake and sweet morning goods bakery sector is worth approximately £807 million per annum (UK Foodservice data derived from MCA data for 52 weeks to 31st March 2018).
We are the number one supplier of premium cakes and celebration cakes, and second largest supplier of cakes to the UK’s multiple grocers, with a 20% share of the total pre-packed cake market. We bake own label cakes for the UK’s leading supermarkets as well as branded and licensed branded cakes. Our products can be found on the shelves of most major UK food retailers, and include premium sponge cake, loaf cake, seasonal cakes and individually portioned sweet snacks such as chocolate cake bites, cake slices, cake bars and mini rolls. Our cake division operates through a combination of Memory Lane Cakes and Lightbody, and now also includes the Johnstone’s foodservice business acquired in June 2015.