We’re excited to announce share that our Nadiya Aromatic Spiced Banana Caramel Loaf cake has been shortlisted as a finalist in The Grocer New Product & Packaging Awards 2025 in the cake and biscuits category- exclusively on shelves now in Tesco.
In July of this year, Finsbury Food Group unveiled the first products in its brand-new partnership with Great British Bake Off winner, author, and TV personality, Nadiya Hussain. The initial range of cakes is now available in over 300 Tesco stores nationwide-bringing Nadiya’s vibrant personality and flavour-first philosophy to supermarket shelves for the first time.
Donna O’Neill, Senior Brand Manager at Finsbury Food Group, said:
“We’re thrilled to be a finalist in The Grocer New Product & Packaging Award for the Nadiya Aromatic Spiced Banana Caramel Loaf cake. This cake is at the heart of our brand partnership with Nadiya and demonstrates both our commitments to bring people together with bold flavours and collaborations.”
Developers Developers were Denise Williams and Debbie Cummins at Finsbury Food Group said:
“At Finsbury we believe in focused innovation that meets the needs of consumers whilst also evoking the essence and personalities of our brand licences. This cake has been developed by understanding world flavour trends as well as the knowledge of consumer preferences and blended with the heritage and passion of Nadiya Hussain, we was able to create and bake a true masterpiece.”
The prestigious awards will be held on Friday 7th November at the iconic Wembley Stadium and are a unique opportunity to recognise product and packaging innovation within the fmcg sector.
This nomination is a testament to the groups commitment to innovation, quality and excellence across all parts of the business.
