Baking brilliance

Finsbury Food Group is a leading speciality bakery manufacturer. To achieve baking brilliance that makes every day special, we constantly raise quality and efficiency standards, and build long-term relationships with major multiple retailers and the foodservice channel.

Our purpose

The bread for your morning toast, ready for butter-spreading or egg-dipping. The candle-filled centrepiece for a memorable celebration. The buns, muffins and other treats that turn teatime into quality time. This is what we do, and why we’re in business. Baking brilliance makes every day special.

Our strategy

Through baking brilliance, our strategic objective is to create sustainable value for our shareholders,customers and other stakeholders. We produce our broad range of high-quality bread, cake and bakerysnack products for growing channels and market niches. By targeting these areas, we offer growth potential and differentiation for our major customers, while fulfilling the changing needs and tastes of end consumers.

To achieve this, our strategy is to:

  • invest in our people and our manufacturing sites to form a strong foundation for growth
  • create innovative, high-quality bakery products that anticipate key market trends
  • ensure customer and consumer needs are at the heart of our decision making
  • develop a strong licensed-brand portfolio to complement our key retailer brand relationships
  • aim to succeed in both the retail grocery and out-of-home channels
  • grow through a combination of organic growth and targeted acquisitions

Our operating principles

To achieve baking brilliance, we have to constantly raise standards and work effectively as a Group. The Finsbury Operating Principles are a set of practical commitments and guidelines for how we run our business. They bring our strategy to life in our day-to-day work.

Operating Excellence

Operating Excellence

We continually invest in our bakeries to improve our efficiency and customer satisfaction.

Sustainable approach

Sustainable approach

We optimise our use of resources and focus on reducing waste throughout our supply chain and in our bakeries.

Quality and innovations

Quality and innovations

Our innovative, high-quality bakery products reflect changing customer needs and anticipate key market trends.

Cost effectiveness

Cost effectiveness

We maintain strict cost controls without compromising quality, streamlining our processes from sourcing to delivery.

Growth with our partners

Growth with our partners

Through long-term relationships with our customers, and an understanding of their needs, we can all enjoy profitable growth.

People who care

People who care

We invest in our people, who take personal pride in their contribution to our success, and are strong advocates of our business and products.

Our Values

Teamwork

By working together we achieve more and make our company even stronger.

Ownership

We take responsibility for our actions and deliver what we commit.

Communication

We are transparent and open. We actively share our information, knowledge and point of view.

Honesty

We do the right thing, stay true to our word and keep our promises.

Respect

We do the right thing, stay true to our word and keep our promises.

Our history

2018

2018

Acquisition of specialist, Free From bakery Ultrapharm, with bakeries in South Wales and Poland.

2015

2015

Acquisition of Johnstone's Food Service.

2014

2014

Acquisition of Fletchers Bakeries.

2013

2013

Livwell and United Bakeries sold.

2009

2009

Nicholas & Harris acquired Goswell Enterprises Ltd.

2008

2008

Acquisition of Yorkshire Farm Bakery and A&P Foods.

2007

2007

Acquisition of Anthony Alan Foods Ltd and Lightbody Group.

2005

2005

Acquisition of UCB, California and Campbells.

2003

2003

Acquisition of Nicholas & Harris.

2002

2002

Acquisition of Memory Lane Cakes – name change to Finsbury Food Group.

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