Finsbury Food Group is a leading speciality bakery manufacturer. To achieve baking brilliance that makes every day special, we constantly raise quality and efficiency standards, and build long-term relationships with major multiple retailers and the foodservice channel.
The bread for your morning toast, ready for butter-spreading or egg-dipping. The candle-filled centrepiece for a memorable celebration. The buns, muffins and other treats that turn teatime into quality time. This is what we do, and why we’re in business. Baking brilliance makes every day special.
Through baking brilliance, our strategic objective is to create sustainable value for our shareholders,customers and other stakeholders. We produce our broad range of high-quality bread, cake and bakerysnack products for growing channels and market niches. By targeting these areas, we offer growth potential and differentiation for our major customers, while fulfilling the changing needs and tastes of end consumers.
To achieve this, our strategy is to:
- invest in our people and our manufacturing sites to form a strong foundation for growth
- create innovative, high-quality bakery products that anticipate key market trends
- ensure customer and consumer needs are at the heart of our decision making
- develop a strong licensed-brand portfolio to complement our key retailer brand relationships
- aim to succeed in both the retail grocery and out-of-home channels
- grow through a combination of organic growth and targeted acquisitions
To achieve baking brilliance, we have to constantly raise standards and work effectively as a Group. The Finsbury Operating Principles are a set of practical commitments and guidelines for how we run our business. They bring our strategy to life in our day-to-day work.
We continually invest in our bakeries to improve our efficiency and customer satisfaction.
We optimise our use of resources and focus on reducing waste throughout our supply chain and in our bakeries.
Quality and innovations
Our innovative, high-quality bakery products reﬂect changing customer needs and anticipate key market trends.
We maintain strict cost controls without compromising quality, streamlining our processes from sourcing to delivery.
Growth with our partners
Through long-term relationships with our customers, and an understanding of their needs, we can all enjoy proﬁtable growth.
People who care
We invest in our people, who take personal pride in their contribution to our success, and are strong advocates of our business and products.
By working together we achieve more and make our company even stronger.
We take responsibility for our actions and deliver what we commit.
We are transparent and open. We actively share our information, knowledge and point of view.
We do the right thing, stay true to our word and keep our promises.
We respect and value one another. We care for our people, communities and customers.
Acquisition of specialist, Free From bakery Ultrapharm, with bakeries in South Wales and Poland.
Acquisition of Johnstone's Food Service.
Acquisition of Fletchers Bakeries.
Livwell and United Bakeries sold.
Nicholas & Harris acquired Goswell Enterprises Ltd.
Acquisition of Yorkshire Farm Bakery and A&P Foods.
Acquisition of Anthony Alan Foods Ltd and Lightbody Group.
Acquisition of UCB, California and Campbells.
Acquisition of Nicholas & Harris.
Acquisition of Memory Lane Cakes – name change to Finsbury Food Group.