Innovation isn’t just a buzzword we use – it’s the secret ingredient to our foodservice and retail success. We take a consumer-centric approach, ensuring our products not only look and taste great but maintain consistent quality throughout the supply chain.
Innovation without quality is like an unbaked cake – close but never close enough. Our innovation in product creation is always backed by excellence and consistency, through the structure of some non-negotiables.
Rigorous processes that protect consumers and guarantee quality.
Learn moreWe believe in focused innovation that meets the needs of our customers, operators, and end consumers. Our well-established New Product Development (NPD) process allows us to analyse trends, utilise cutting-edge technologies, and continuously launch exciting and enduring bakery products.
Let’s take a peek at our recipe for successful product innovation…
Innovation begins with understanding the world around us. We closely examine both market and food trends to identify emerging consumer preferences, seasonal demands, and untapped opportunities.
We then transform these insights into deliciously creative product ideas. This stage is all about brainstorming and innovation – taking inspiration from global influences, consumer desires, and food science to craft exciting, on-trend concepts. We leverage global trends data and conduct real-time gap menu analysis, depending on what sector is the focus.
Our ideas then go through a rigorous development process. We create bespoke products tailored to specific market needs, screen concepts to identify the most promising ones and conduct thorough research to ensure feasibility, quality, and consumer appeal. This process involves engaging over 60 of the Finsbury specialists to develop our exciting new products through the manufacturing blueprint process, supporting the production of high-quality premium products.
With everything perfected, we bring our creations to life! Once launched, we closely monitor their performance in the market, gathering feedback and analysing results, ensuring every product meets our high standards for quality, taste, and customer satisfaction. Working retroactively like this has seen a 3% reduction in complaints year-on-year, nine awards for our bakery products across the business and a sales-weighted average sugar reduction of 13+%. Although we’re forward-thinking, reviewing our progress is crucial to future success.
From humble beginnings to becoming a leading global bakery group, innovation has always been at the heart of Finsbury Food Group. Our passion for baking and commitment to meet evolving customer needs have driven us to continuously push the boundaries of what’s possible. And it’s all down to the endlessly talented team who keep the fires burning, both in the ovens and in the imaginations of customers.
