Finsbury Food Group has secured the licence to produce a range of Mary Berry cakes.
The business is to launch nine products – including round cakes, loaf cakes and celebration cakes – into supermarkets in the second half of the year.
News of the deal came as Finsbury announced its interim financial results for the 26 weeks ended 31 December 2016.
The company reported that revenue had been flat at £156.6m, with operating profit rising 4% year on year to £8.3m.
Finsbury said the UK grocery market continued to be “challenging”, although it felt the wider economic environment was improving slowly.