Here at Finsbury, we’re proud to hold a diverse portfolio of over 80 licensed and owned brands in both the cake and bread sectors! Constantly evolving, our partnerships span brands born in confectionery to the biggest names in children’s current pop culture. This allows us to create products that align with key trends, meet consumer needs, and suit a variety of occasions – all while appealing to a broad age demographic. From children’s birthday cakes to premium celebration treats, our licensed and owned brands add a touch of magic to every bite.
We work with over 20 character license brand owners, including Disney, Warner Bros, Nickelodeon, Mattel, Hasbro, Nintendo, Xbox Universal & Sega. From princesses and superheroes to gaming icons, our cakes make celebrations come to life for kids (and big kids!) everywhere.
Kara has set the standard in quality bakery products for nearly four decades, supplying over 250 wholesalers and major hospitality chains. With a rapidly expanding range-from gourmet butter and vegan brioche buns to artisan breads and sweet treats, Manchester-based bakery Kara leads with innovation, trend insights, and strong partnerships.
Since 1931, Lees has been sweetening lives from its Glasgow home. For over 90 years, their iconic Snowballs, Teacakes, and Meringues have become beloved staples in UK households. Crafted with dedication to quality and tradition, Lees’ treats have captured hearts and taste buds across generations, embodying the essence of classic British confectionery.
For two decades, we’ve brought Disney magic to life through our cakes. Our range spans beloved Disney Classic Characters, Pixar favourites, and Marvel superheroes. From enchanting Disney Princess cakes to high-octane Cars and Avengers designs, we’ve been making birthday wishes come true for 20 years and counting.
Our 15-year partnership with Universal has brought silver screen magic to the dessert table. Our range includes the mischievous and lovable Minions, transforming these pop culture icons into delectable treats. We continue to innovate, bringing Universal’s most popular characters to life in cake form.
In just four years, our partnership with Sega has raced to excellence. Our star product, the Sonic Celebration Cake, brings the speed and excitement of everyone’s favourite blue hedgehog to birthday parties everywhere. We’re constantly developing new designs to keep pace with Sega’s vibrant gaming world.
For a decade, we’ve been bringing Warner Bros’ magical worlds to life. Our Harry Potter cakes transport fans to Hogwarts, while our DC Universe designs let superhero enthusiasts celebrate with their favourite characters. This 10-year partnership continues to inspire creative and exciting cake designs.
Our partnership with Mars allows us to recreate the flavours of their much-loved brands in cake form. Featuring iconic names like Galaxy, M&M’s and Maltesers, this range authentically delivers the taste experiences that have become part of so many lives.
The ‘Queen of Cakes’ herself, Mary Berry, has collaborated with Finsbury to develop a range of cakes inspired by her legendary recipes. Working closely with our product development team, Mary’s creations bring her signature flavours and expertise straight to your table.
With over 100 years of heritage, Thorntons is synonymous with premium British confectionery. Our 20+ year alliance has resulted in an indulgent range of celebration, sharing, and snacking cakes that bring a touch of luxury to any occasion.
Tapping into the ever-popular ‘boozy cake’ trend, our collaboration with global premium drinks leader Diageo centres around crafting unique cake products inspired by latest drink trends and flavours, featuring signature brands like Baileys, Guinness, and Gordon’s Gin. Our partnership with Diageo goes back to 2018 when we launched Baileys Yule Log, since then we have developed numerous cakes under the Diageo license.
Our flavour-packed partnership with Swizzels pairs the excitement and nostalgia of the confectionary world with the joy of celebration cake. It’s a sweet partnership which spans brands such as Squashies, Love Hearts & Refreshers. Bold and energetic, these products are a vibrant addition to at-home celebrations.
Our latest partnership with Chef, TV personality, author, and 2015 Great British Bake off winner, Nadiya Hussain. Nadiya regularly appears on our television screens and also has columns in both The Times and BBC Good Food Magazine. Nadiya has co created range of five gently spiced cakes. The initial range includes an Aromatic Spiced Banana Caramel Loaf, a Spiced Cherry Bakewell Loaf, Birthday Cake Blondies, Bazillionaire Brookie Slices and a showstopping Rainbow Chocolate Celebration Cake. Each cake has been developed with a sense of fun, and are designed to elevate everyday moments, and special occasions.
Our licensed brand partnerships allow us to bring trusted names into homes across the UK and beyond. By combining iconic branding with Finsbury’s baking expertise, we create products that resonate with consumers on every level – from nostalgia and indulgence to health-conscious choices. Whether it’s a child’s favourite character cake or a loaf tailored for specific dietary needs, our licensed brands ensure there’s something for everyone
Want to find out more about the bakeries that craft these licensed bites of goodness? Check out the Finsbury family that bring these brands to life and get them on the shelves.
